London’s Pokémon Center store is taking new measures to cope with what it has described as “unprecedented demand”. This week, it has reduced shop opening hours from 10am-10pm to 10am-6pm (Sunday 12pm-6pm), and further tightened its limits on purchases.

Daily queue times are still between four and five hours, according to the Westfield London and Pokémon Center London Updates Twitter accounts. If you’re thinking of going this weekend, it’s worth keeping an eye on both of those. And take some sandwiches.

Yesterday, in what seems a pretty typical weekday for the store, queues stretched for four to five hours and were closed before 2pm. That meant if you turned up after that time – four hours earlier than the new, earlier closing time, you were out of luck.

Purchase limits now extend to just six items from the shop, excluding Nintendo accessories and hardware (ie. if you wanted to go there and buy a Switch for some reason). This is on top of the previously existing limits of just one item per customer across the London Pikachu range.

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